The Ultimate Social Media Image Size Cheat Sheet

June 24, 2013 

If you’re tired of chasing down all the pixel sizes for images in your financial institution’s social media profiles, bookmark this page. Here’s everything you need for Facebook, Twitter, YouTube and Linkedin.


Cover Photo: 851 x 315 px
You can’t upload a cover photo that’s less than 720 px wide. For sharp, crisp images, start with a canvas that’s twice the size (1702 x 630 px). For images with text or graphics, you may get a higher quality result by using a PNG file.

Profile Picture: 160 x 160 px
Profile pictures must be at least 180 x 180 px to upload. Rectangular images will be cropped from the center of the image. When you post an update, comment or like someone else’s page, your profile picture will appear at 90 x 90 px.

App Tab Images: 111 x 74 px
If you upload an image larger than this, Facebook will scale it to 111 px wide then crop it to 74 px tall starting from the top of the image. If you want to “tile” all three app tabs together to stitch a single image together, just remember there is an 8 px gap between each image.

Read More: 75 Facebook Cover Photo Ideas for Financial Marketers )


Click to enlarge.

Timeline Image: 403 x 403 px
Highlighted Image: 843 x 403 px
The maximum file size for uploaded images is 2048 x 2048 px. Photos uploaded to your timeline can be viewed up to 960 x 720 px in the lightbox. Larger images will display from the center of the image. Fans can opt to view an image in full-screen mode which will present it at the maximum allowable size.

Read More: Facebook Lifts Ban On Profile Promotional Photos )


Profile Picture: 73 x 73 px
The maximum file size is 500 x 500 px, and this is what users will see when they click on your picture in your profile. When your profile picture appears next to your tweets and in the “Who To Follow” sidebar, Twitter will resize it down to 48 x 48 px. When your profile picture appears in someone’s timeline (because you followed or retweeted them), it will be resized to 24 x 24 px.

Header Image: 520 x 260 px
Twitter recommends dimensions of 1252 × 626 px to accommodate all the different devices and screen sizes used today, but will most commonly appear at the 520 x 260 px size for most users. The maximum file size for header images in Twitter is 5MB.


Click to enlarge.

Background Image: Max file size of 2MB
There really isn’t a cap on the width or height of your Twitter background image, but if you make it too wide, most users won’t be able to see whatever you put on the right-hand side. Just remember: not everyone will have their screen scaled large enough to see your background design — the narrower you make it, the more people who will see it. 90% of users will see at least 78 pixels of the left side of your background image. 67% will see at least 204 pixels. But only 21% will see 284 pixels.

Shared Image: 435 x 375 px
When you share an image on Twitter, it will appear in other people’s timelines at a maximum size of 435 x 375 px, although users will see a larger version (if available) when they click on it. The last six images you upload will also appear in the left-hand sidebar of your profile with 90 x 90 px previews. If you’re really dedicated, you can cheat your block of preview images into a banner ad: three columns by two rows of 90 x 90 images with 3 px of separation between them. You can see an example of this in action here.

Video Preview: 435 x 244 px
If you share a link to a video on YouTube, this is the size of the video’s preview frame that other users will see in their timelines.

Read More: 7 Ridiculously Simple Social Media Fixes For Financial Marketers )


Channel Icon: 90 x 90 px
For best results upload an 800px by 800px image. Maximum file size is 1MB. Non-square images will be cropped. Remember: If you want to create any separation between your channel icon and your channel artwork, you will need to include a border within your channel icon.


Click to enlarge.

Channel Art: 640 x 175 px (mobile)
Channel Art: 768 x 175 px (tablet)
Channel Art: 1060 x 175 px (max width for desktop browsers)
Channel Art: 2120 x 1192 (web TV)
YouTube will scale your channel artwork using responsive web design. YouTube recommends uploading channel art at 2560 x 1440 px with a max file size of 2MB. Your channel art banner will automatically scale to anywhere between 640 x 175 pixels (narrowest) to 1060 x 175 pixels (widest). More info from YouTube on how this works here.

Click here to see how the image above (a tight crop of Benjamin Franklin from the US $100 bill) is being used on The Financial Brand’s YouTube channel.

Read More: Branded YouTube Channels: Super Cool, Super Expensive )


Cover Photo: 646 x 220 px

Shared Link Image: 180 x 110 px

Products & Services Banner: 646 x 220 px

Careers Cover Photo: 974 x 238 px

Product Image: 100 x 80 px

Read More: 12 Steps Financial Marketers Can Take To Get The Most From LinkedIn )